“We must continue to invest in young people lives at an early age and give them the best chance for success in the classroom, on and off the playing field, on campus, and in the community”

Travis L. Williams, 48, is currently the President/CEO of “Academics & Athletics Consulting (AAC)” specializing in “Educating, Empowering, & Mentoring Tomorrow’s Collegiate Athletic Leaders Who Have Goals, Dreams, and Aspirations of Playing College Sports”. The former NCAA Division I & II Collegiate Head Men’s Basketball Coach has a Sports and Business Administration background and worked at a number of higher education institutions, large and small, both public and private. Throughout his coaching career, he has displayed an outstanding level of loyalty, dignity, morals, character and genuine concern for the well-being of student-athletes and helped them achieve academic and athletic excellence on and off the court, but more importantly in the classroom.

His first-hand experience in university functions, athletics administration, as well as NCAA compliance have been exemplary. Williams has recruited at the highest level and continues to impact many student-athletes lives to this day. He has built outstanding relationships throughout his personal, professional, community service and volunteerism career with youth and charitable groups, Parks & Recreation Departments, Boys & Girls Club, YMCA, YWCA, AAU, high school, prep school, and junior college programs, NCAA officials, Division I and II collegiate coaching colleagues, parents, guardians, alumni, fans, boosters, donors, sponsors, and supporters. To this day, Williams has a great relationship with the NCAA Eligibility Center and enforcement staff and the National Federation of State High School Association (NFHS). Throughout his coaching career, he was NCAA compliant and followed the rules and regulations of academic eligibility and recruiting.

During Williams head coaching days, he experienced “six winning seasons in eight years” at the NCAA Division I level, Tennessee State University and NCAA Division II level at Fort Valley State University, Internationally in China, and at Maynard H. Jackson High School. In 2007, he was honored as the “Male Coach of the Year” at Fort Valley State after leading his team to the SIAC Conference Tournament Championship game. During his time at Tennessee State University, Williams led his team to the OVC Semi-Final Championship Game, CIT tournament berth, and selected as a finalist for the 2013 Joe B. Hall award, presented annually to the top first-year coach in Division I college basketball. His 12 winning seasons in 18 years of coaching included two successful stints at his alma mater Georgia State University, coaching alongside the “Legendary” Charles “Lefty” Driesell and Ron Hunter. During that period, Georgia State University produced four “Regular season Championships, and two conference tournament championships, 2 NCAA and 1 NIT tournament berths, with back to back 20 win seasons from 1999-2003 & again in 2018-19. Williams also coached at Chicago State and Mercer University respectively, as well as semi-professionally in the World Basketball Association and professionally in China.

Williams’ proudest moment and highlight of his coaching career was having 25 former players recognized for “All Conference Academics Team and Dean’s List honors”. He coached 19 All-Conference Players, 19 ALL-Tourney Team Players, 4 All-American Team Players, and 40 of his former players played professionally in the NBA, D-league, WBA semi-pro, and internationally overseas.

Williams is currently a member of National Association of Basketball Coaches (NABC) and completed the Achieving Coaching Excellence (ACE) program. He is also a motivational speaker, educational consultant, and serves as a mentor for many of his former student-athletes, assistant coaches, operations staff, team managers, student workers, as well as student groups and organizations.

In October 2019, he founded “HBCU All-Stars LLC” focused on showcasing “The Very Best in Black College Basketball”hard-working, talented, ambitious student-athletes, and brilliant coaches from the MEAC, SWAC, CIAA, SIAC, and Tennessee State & Hampton Universities in annual HBCU All-Star Game During College Basketball Biggest Weekend and NCAA Final Four.

With the racial unrest and social injustice across the country and around the world, Williams launched “Coaches for Change Movement (CFCM)” in Atlanta, Georgia in June 2020 to stand against “Racism in all its form, social & economic injustice, police brutality, and voter suppression”. 

After the cancellation of “The First Ever HBCU All-Star Game Experience scheduled during College Basketball Biggest Weekend and the NCAA Final Four due to COVID-19 Pandemic, he started “In the Loop with Travis Williams – Exclusive Conversations” weekly talk show on Instagram Live on Tuesdays at 7:00 pm inspiring viewers through sports, faith, family, education, health, & all subjects that matter in today’s turbulent society dealing with both COVID-19 and Racism in all its form.


In addition, he has participated in numerous career days and speaking engagements for elementary, middle, prep, and high schools, youth and outreach groups, sports teams, student-athletes, YMCA, Boys and Girls Clubs, Big Brothers and Sisters, and Parks and Recreation organizations.

Over the years, he has committed countless hours for numerous volunteer and charitable organizations in Nashville, Tennessee, Atlanta, Macon, and his hometown Tifton, Georgia such as Feeding, Shoe, & Covid-19 pandemic masks Give-away, AAC Seminars, Markasha Coleman Easter Egg Hunt, Hosea Williams “Feed the Hungry/Homeless, Coat/Clothing/Food Drives, Thanksgiving/Christmas Give-away, Lupus & Cancer Awareness, Hands on Nashville Clean-Up Projects, and Monroe Harding Children Home.


Williams annually host “Bouncing through the Community Basketball Camps and Clinics” in his hometown of Tifton, Georgia in memory of his deceased mother Patricia Ann Williams, as well as community outreach camps & clinics in Atlanta & East Point, GA, and offers an “Academic Scholarship” to a very deserving high school student.


TLW Foundation is a Non-Profit organization that serves to impact the lives of tomorrow’s youth, as well as collegiate athletic leaders through academic and athletic support, mentorship, life skills enrichment, and nutritional program and designed to help them prepare for college, the NCAA Initial Eligibility Center requirements, coursework, and athletic expectations.

TLW Foundation will specialize in the following areas listed:

  • PSAT/SAT/ACT Preparation Classes for middle and high school student-athletes
  • NCAA Eligibility Center Registration Workshops
  • Educating, Empowering, and Mentoring Workshops for middle and high school student-athletes
  • Sports Camps & Clinics
  • Food & Nutritional Program