“We must continue to invest in young people lives at an early age and give them the best chance for success in the classroom, on and off the playing field, on campus, and in the community”

 Travis L. Williams, 46, is currently the President/CEO of “Academics & Athletics Consulting (AAC)” specializing in “Educating, Empowering, & Mentoring Tomorrow’s Collegiate Athletic Leaders Who Have Goals, Dreams, and Aspirations of Playing College Sports”. The former NCAA Division I & II Collegiate Head Men’s Basketball Coach has a Sports and Business Administration background and worked at a number of higher education institutions, large and small, both public and private. Throughout his coaching career, he has displayed an outstanding level of loyalty, dignity, morals, character and genuine concern for the well-being of student-athletes and helped them achieve academic and athletic excellence on and off the court, but more importantly in the classroom.

His first-hand experience in high school, university functions, athletics administration, as well as NCAA compliance have been exemplary. Williams has recruited at the highest level and continues to impact many student-athletes lives to this day. He has built outstanding relationships throughout his personal, professional, community service and volunteerism career with youth and charitable groups, Parks & Recreation Departments, Boys & Girls Club, YMCA, YWCA, AAU, high school, prep school, and junior college programs, NCAA officials, Division I and II collegiate coaching colleagues, parents, guardians, alumni, fans, boosters, donors, sponsors, and supporters. To this day, Williams has a great relationship with the NCAA Eligibility Center and enforcement staff and the National Federation of State High School Association (NFHS). Throughout his coaching career, he was NCAA compliant and followed the rules and regulations of academic eligibility and recruiting.

Williams has worked with some amazing and talented teams, student-athletes, coaching and support staffs, faculty and staff members, and administrators.  He has experienced “six winning seasons in eight years” as the head coach on the NCAA Division I level, Tennessee State University and NCAA Division II level at Fort Valley State University, professionally in China, as well in high school at Maynard H. Jackson.  In 2007, Williams was honored as the “Male Coach of the Year” at Fort Valley State University after leading his team to the SIAC Conference Tournament Championship game. During his time at Tennessee State University, he led his team to the OVC Semi-Final Championship Game, CIT tournament berth, and “selected as a finalist for the 2013 Joe B. Hall award, presented annually to the top first-year coach in Division I college basketball”.  Williams’ 12 winning seasons in 18 years in collegiate coaching profession included two successful stints at his alma mater Georgia State University, working with and coaching alongside two of the greatest and most successful coaches in GSU history – the “Legendary” Charles “Lefty” Driesell and Ron Hunter.

As a member of legendary coach Charles “Lefty” Driesell’s staff, Williams served as assistant coach at Georgia State from 1999-2003.  During his tenure with the Panthers, the program produced three conference regular season championships and one conference tournament championship. While at GSU, the Panthers defeated two Top-25 teams (No. 15 St. Josephs and No. 23 Georgia) and produced an upset over No. 6-seed Wisconsin in the 2001 NCAA Tournament marking the first 20-win season in school history, finishing 29-5.  In 2001-02, the Panthers had another 20-win season and advanced to the championship game, bowing out by a single point in the Atlantic Sun Conference Tournament before receiving a bid to the NIT.

During the 2018-19, he returned back to his alma mater season as an assistant coach on Ron Hunter’s staff, the most winningest coach in GSU history.  Williams helped  guide the Panthers to a 24-10 record, winning both the Sun Belt Regular Season & Conference Tournament Championship titles while advancing to a second-straight NCAA Tournament appearance & playing the University of Houston.

In five total seasons as an assistant coach at Georgia State, Williams has been a part of four regular season championships, two conference tournament championships, two NCAA Tournaments, and one NIT berth.

Williams also coached at Chicago State and Mercer University respectively, as well as semi-professionally in the World Basketball Association and won the Inaugural Season Championship and professionally in China.

Before returning back home to GSU, Williams was the Head Boys Basketball Coach at Maynard H. Jackson High School for two seasons and amassed a winning record of 44-12, 20-3 record at home, and made back to back GHSA State Tournament Playoffs appearance.   During the 2017-18 season, Williams won the “Region 6 Coach of the Year” honors”, and captured the “Regular Season and Tournament Championship”, along with the“GHSA State Playoff “16 Sweet” appearance”.  His team“finished 25-3 overall, 13-1 in region play”, and with a“Top 10 Ranking in the Final Class AAAAA poll”.

Over a two-year coaching period at Maynard Jackson High School, Williams’ team only lost six region games by a combined total of 20 points.  On top of that, Williams coached two Region “Player of the Year winners, two First Team All-Region Players”, and one “Second Team All-Region Players”and led MJHS Boys Basketball Programs to one of the successful runs and historical moments in the school’s history (1stRegion Championship in the school history). Most importantly, he was truly committed to fundraising for his program, volunteerism, community service projects, initiatives, basketball camps, clinics, and found the necessary time, energy, and resources to give back to the youth in Atlanta, surrounding metro areas, and his hometown of Tifton, GA.

During the 2016-17 season, he led Maynard H. Jackson High School to a second place finish in Region 6 – 5A, and GHSA State Playoff Appearance with an impressive 19-9 record, losing 5 region games by a total of 12 points, and 7 regular season games by a total of 12 points combined.

Williams’ proudest moment and highlight of his coaching career was having 25 former players recognized for “All Conference Academics Team and Dean’s List honors”. He coached 15 All-Conference Players, 15 ALL-Tourney Team Players, 4 All-American Team Players, and 40 of his former players played professionally in the NBA, D-league, WBA semi-pro, and internationally overseas.

Williams is currently a member of National Association of Basketball Coaches (NABC) and completed the Achieving Coaching Excellence (ACE) program. He is also a motivational speaker, educational consultant, and serves as a mentor for many of his former student-athletes, assistant coaches, operations staff, team managers, student workers, as well as student groups and organizations.


In addition, he has participated in numerous career days and speaking engagements for elementary, middle, prep, and high schools, youth and outreach groups, sports teams, student-athletes, YMCA, Boys and Girls Clubs, Big Brothers and Sisters, and Parks and Recreation organizations.

Over the years, he has committed countless hours for numerous volunteer and charitable organizations in Nashville, Tennessee, Atlanta, Macon, and Tifton, Georgia such as AAC Seminars, Markasha Coleman Easter Egg Hunt, Hosea Williams “Feed the Hungry/Homeless, Coat/Clothing/Food Drives, Thanksgiving/Christmas Give-away, Lupus & Cancer Awareness, Hands on Nashville Clean-Up Projects, and Monroe Harding Children Home.


Williams annually host “Bouncing through the Community Basketball Camps and Clinics” in his hometown of Tifton, Georgia and Nashville, Tennessee in memory of his deceased mother Patricia Ann Williams and offers an “Academic Scholarship” to a very deserving high school student.


AA-Conquering Foundation is a Non-Profit organization that serves to impact the lives of tomorrow’s collegiate athletic leaders through academic and athletic support, and designed to help them prepare for the NCAA Initial Eligibility Center requirements, coursework, and athletic expectations.

AA-Conquering will specialize in the following areas listed:

  • PSAT/SAT/ACT Preparation Classes for middle and high school student-athletes
  • NCAA Eligibility Center Registration Workshops
  • Educating, Empowering, and Mentoring Workshops for middle and high school student-athletes
  • Sports Camps & Clinics